Now Leasing Prima Phase II

January 10th, 2017


Prima consists of studio, one bedroom, one bed + den, two and three bedroom units. Water/Sewer/Trash is included in the rent, along with one underground parking stall. Utilities/Cable/Internet is paid for by the resident. You can get AT&T U-Verse or Charter – the choice is yours!

You’ll be driving down East Cheryl Parkway and Lacy Road and the thought will flash across your mind…I’m not in downtown Madison anymore? What sleek, modern, edgy apartment building is this? The answer: You’re in Uptown Fitchburg and that beauty catching your eye, Prima. Then you will think….Wow, I want to live there, that building is prime. And yes it is! Prima is the latest luxury apartment development located in the thriving community of Uptown where neighbors are neighborly and friends are friendly. Prima is unrivaled, unequalled, unmatched and unsurpassed. Located minutes from the Beltline with an easy commute to downtown and Epic; Prima is smack-dab in the middle of everything!


What you’ll notice once you step inside…

You enter into a cozy lobby that’s packed with punch, style, color and metal accents. Concrete floors, color-blocking on the walls, trendy light fixtures and pops of color invite you into the space. It will be the perfect spot to wait for take-out, friends and family because, trust us, Prima and your unit is going to be the place to be!

Amenities galore! Prima will feature a community lounge with flat screen TV, pool table, kitchenette, state-of-the-art surround sound and free Wi-Fi. The lounge will have top of the line, sleek finishes and will be available seven days a week and for reservation for private events…think of the parties! This great space will open up onto an entertaining courtyard, fire pit and outdoor patio with grill. Across the hall from the lounge will be a small private business center for residents to use. Need a quiet place to work on the computer or have a business meeting? No need to go to the coffee shop, we have the space for you!

The fitness room will feature much of what you need! Four treadmills, three elliptical, motion and functional trainers, free weights, kettle balls and more! Plus, we are right down the street from the Capitol City Bike Trail… and don’t’ forget about the bike repair bench and bike storage galore in the garage for all you biking enthusiasts. Who’s ready to get there buff on?? We are!!

Now, let’s get to the exciting stuff-the units! All units feature hard surface flooring in the entry, kitchen and living area with carpet in the bedrooms. Each unit will features coffee colored maple cabinetry, furniture-like islands with urban ash tops and industrial pendent lighting. The kitchens also feature stainless steel appliances, sleek tile backsplashes and white quartz countertops. Plus all major appliances come with the unit, including dishwasher, garbage disposal and washer/dryer.

Breakdown for the units available at Prima:

Studio: $920-950/month, 527-572 sqft.
One Bedrooms: $1135-1200/month, 763-808 sqft.
One Bedroom + Dens: $1375-1440/month, 909-1013 sqft.
Two Bedroom, two bath: $1580-1625/month, 1169-1194 sqft.
Two Bedroom, two bath + Den: $1750/month, 1288 sqft.
Three Bedroom, two bath: $1725-1750/month, 1353-1365 sqft.
*visit for floor plans, additional pricing, photos, and amenities. Please make sure you’re searching for May.*
*also visit for specials, photos, and progress*

Please contact me for additional questions, applications or to set up an appointment. *Please also keep in mind we are in the construction phase so floorplans and finishes are subject to change.*

Be one of the first 10 residents to sign a lease for Phase II and we will waive your security deposit! Prima is prime, so reserve your spot today!

We hope you are as excited about Prima Phase II as we are!