Now Leasing Prima for May 2016

January 13th, 2016


Prima consists of studio, one bedroom, one bed + den, two and three bedroom units.  Water/Sewer/Trash are included in the rent, along with one underground parking stall.  Utilities/Cable/Internet are paid for by the resident.  You can get AT&T U-Verse or Charter – the choice is yours!

You’ll be driving down East Cheryl Parkway and Lacy Road and the thought will flash across your mind..I’m not in downtown Madison anymore? What sleek, modern, edgy apartment building is this?  The answer: You’re in Uptown Fitchburg and that beauty catching your eye, Prima.  Then you will think….Wow, I want to live there, that building is prime.  And yes it is!  Prima is the latest luxury apartment development located in the thriving community of Uptown where neighbors are neighborly and friends are friendly.  Prima is unrivaled, unequalled, unmatched and unsurpassed.  Located minutes from the Beltline with an easy commute to downtown and Epic; Prima is smack-dab in the middle of everything!

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What you’ll notice once you step inside…

You enter into a cozy little lobby that’s packed with punch, style, color and metal accents.  Concrete-looking floors, color-blocking on the walls, trendy light fixtures and pops of color invite you into the space.  It will be the perfect spot to wait for take-out, friends and family because, trust us, Prima and your unit is going to be the place to be!

The fitness room will feature much of what you need!  Four treadmills, three elliptical, motion and functional trainers, free weights, kettle balls and more!  Plus, we are right down the street from the Capitol City Bike Trail… and don’t’ forget about the bike repair bench and bike storage galore in the garage for all you biking enthusiasts.  Who’s ready to get there buff on??  We are!!

Prima_Unit_Web_Oct 2015 Orange

Now, let’s get to the exciting stuff-the units!  All units feature hard surface flooring in the entry, kitchen and living area with carpet in the bedrooms.   Prima also features two different finish selections— the Cool Tone Collection and Warm Tone Collection.  The only difference between the two is the hard surface flooring and the trim package.  The Cool Tone Collection will feature weathered concrete tile and white trim.  The Warm Tone Collection features weathered oak planks with maple trim.  Each unit will features coffee colored maple cabinetry, furniture-like islands with urban ash tops and industrial pendent lighting.  The kitchens also feature stainless steel appliances, sleek tile backsplashes and white quartz countertops.   Plus all major appliances come with the unit, including dishwasher, garbage disposal and washer/dryer.

See below the breakdown for the units available at Prima:


Studio: $890-935/month 546 sqft.

One Bedrooms: $1125-1225/month 784-842 sqft.

One Bedroom + Dens: $1355-1440/month, 884-964 sqft.

Two Bedroom, two bath: $1530-1650/month, 1044-1215 sqft.

Two Bedroom, two bath + Den: $1600/month, 1222 sqft.

Three Bedroom, two bath: $1675-1725/month, 1263-1305 sqft.

*visit  for floor plans, additional pricing, photos, and amenities. Please make sure you’re searching for May.*

*also visit  for specials, photos, and progress*

*Please also keep in mind we are in the construction phase so floorplans and finishes are subject to change.*


Be one of the first 10 residents to sign a lease and we will waive your security deposit! Prima is prime, so reserve your spot today!